In-depth A metal too shiny to own As gold prices continue to soar, the impact is no longer confined to markets and jewellers. What was once a commodity discussed in investment columns and trade reports is now shaping conversations among common people. Gold in India crossed Rs 1,60,000 per 10 grams (24 carat) last week, up from Rs 1,36,000 on December 31, 2025. SocialStory examines whether there are ripple social effects beyond the market. Through conversations with gold buyers, jewellers, and financial experts, we trace how tradition, aspiration, and economics are being reshaped. Know More |